About 25 percent of clinically diagnosed infants die, and about 80 percent of survivors suffer lifelong neurological damage as a result of Shaken Baby Syndrome.
Excessive crying is often cited as the trigger that causes exhausted or frustrated parents to shake their babies.
The National Center on Shaken Baby Syndrome has developed The Period of PURPLE Crying to help parents and caregivers understand the unique properties of early crying. There is increasing evidence that prolonged unsoothable bouts of crying are likely to occur regardless of the soothing methods used. In 95 percent of cases, this kind of crying is a normal part of a healthy baby’s development. Parents who are aware of these facts might get less frustrated, knowing that it will pass.
The Period of PURPLE Crying is this
P for crying peak U for unexpected R for resistance to soothing P for pain-like face (even when the infant is not in pain) L for long crying bouts E for evening clustering of crying
Caregivers are encouraged to take three actions to prevent Shaken Baby Syndrome
First, increase their contact, carry, walk and talk responses, which will help reduce crying, although not stop it altogether.
Secondly, if the crying becomes too frustrating, put the baby in the crib and walk away for a few minutes to calm themselves.